The weekly nights
Every repeating night is one recurring event, with the weeks you are shut taken out. Set it up once in January.
Your events are not the product. They are the reason somebody comes in on a Tuesday and buys three pints. So most of the calendar is free, and most of what you need to run it is free too.
This week at the taproom
Quiz night
Runs itself, fills the room
Food truck visits
Their van, your taps
Live music
A duo in the corner
Brewery tour
Twelve places, booked ahead
Yoga in the yard
Ends at the bar
One of these sells a ticket. The other four sell beer.
Why it is free
A restaurant sells the dinner. A comedy club sells the ticket. You sell what people drink once they are here, which means the calendar has a different job - and the parts that do that job cost nothing.
Every repeating night is one recurring event, with the weeks you are shut taken out. Set it up once in January.
Registration with a capacity, counted for each date on its own. Limited does not have to mean paid.
Sub-schedules keep music, tours and private hire apart, and each can be shared as a filtered link.
Embed the calendar in your own page, and sync both ways with Google, Outlook or CalDAV.
Free plan All four, on the free plan, with no cap on how many events you put up.
The rhythm
The quiz is always Wednesday. Music is always Friday. Those are three or four recurring events, not two hundred posts a year, and the only weeks you touch are the ones you are closed.
Free plan Recurring events, date exceptions, sub-schedules and the calendar feed are all on the free plan.
Date exceptions
Closed the 25th and the 1st. Both taken out; every other week runs as normal.
When you sell one
Twelve people, a glass at each tank, somebody has to be paid to run it. A brewery tour is worth charging for - and it is the only row on the board that is.
When you want the count but not the money.
The same event, with a price on it.
Keeping a place on it is free, for as many names as turn up. Putting a price on it is Pro, at R199 a month, and that is the only part of the board that costs anything. Everything above it stays free.
Marlowe Duo
Live music, 8:30pm
El Camion
Food truck, 12 to 8
Slice Machine
Food truck, 5 to 9
Ash Weller
Solo set, 4:00pm
None of them are on the public calendar until you accept them.
Other people
A duo on Friday, a van in the yard on Thursday, a quiz host who does it for beer. You make the drink; a lot of the programme is other people's work, and right now they are asking you for dates in four different apps.
They ask through the page
Turn on booking requests and the asks arrive attached to the date they are for, instead of a message you scroll past.
Nothing posts without you
Every request waits for you to accept it, so the public calendar only shows what you agreed to.
One entry, two calendars
Add them to the event as a participant and the date is offered to their own schedule, for them to accept. A duo who is not on Event Schedule yet gets a page with your dates on it, credited to you, and can claim it with the email address you added.
Free plan Requests and participants cost nothing, and neither does a schedule for the van.
Who it is for
A taproom open five nights with something on most of them, and one paid tour at the weekend.
Tastings booked ahead and a cellar door open at weekends, kept on separate strands of the same link.
A pressing day in autumn and a quiet room in February. Recurring nights plus the one-offs that follow the season.
Tours that need paying for and a capacity that matters, alongside a tasting room that does not.
A small room and a loyal list. Followers you can email yourself, and a calendar people can subscribe to.
Food and beer under one roof, so the kitchen's ticketed nights and the free ones sit on the same calendar.
How it works
One recurring event per night, with the weeks you are shut taken out. Most of them are free and stay free.
Bands and vans ask for dates through the page. You accept the ones you want and nothing else appears.
The tour gets a price, a quantity and a QR code on the door. Charging is the Pro half; free places on the rest are not.
Free registration for as many people as you like. When you start charging, zero platform fees on every plan - the only deduction is your payment processor's own.
Everything you need to publish a schedule and fill the room, for as long as you like.
No expiry, and no card asked for.
Start charging, and the rest of the selling kit arrives with it.
7-day free trial, cancel any time.
For a room with a seating chart, a team, and a domain of its own.
Included free on every selfhosted install.
Questions
Almost all of what a taproom runs is free forever: the weekly nights as recurring events, date exceptions for the weeks you are shut, free registration with a capacity for a tour that is limited but not paid, sub-schedules with their own shareable links, booking requests from bands and food trucks, two-way calendar sync and an embeddable calendar. Free registration has no monthly ceiling on it, however many names come through. Putting a price on a tour or tasting is the one part that needs Pro, at R199 a month, which a taproom charging for its tours pays and a taproom running a free week never does. Zero platform fees on sales either way.
It is the normal case here, and nothing about it is second class. A free event still takes registrations up to a capacity, still appears on your public calendar, and still lands in the live calendar feed your regulars subscribe to on their phones. The events are how you fill the room on a Tuesday, not a revenue line in their own right.
Set the event as free and give it a capacity. People register rather than pay, the count is kept for each date separately, and it stops taking names when the places are gone. If you would rather charge, the same event becomes a ticket with a price, a quantity and QR check-in at the door.
Turn on booking requests and they can ask for a date through your page rather than a direct message you lose. Every request waits for you to accept it, and you are emailed when new ones are pending. Once you accept, adding them to the event as a participant offers the date to their own schedule, where it appears when they accept it (or straight away if they have approved you), so you are not both keeping the same listing up to date.
Two ways. Somebody who leaves an email address on your page and confirms it gets a short digest automatically when you put new dates up, at most one every few days, and it costs nothing from the allowance. A release you want to write properly about is a newsletter you send yourself, and that is what the allowance counts: 10 emails a month free, 100 on Pro, counted per recipient rather than per send, so a single newsletter to a hundred followers uses a hundred of them.
Yes, and it costs them only an email address. Switch on the "Notify me" card, put the tour or a release tasting up before it sells, and its page offers "Tell me when tickets go on sale". They hear once when you open sales, once if it is cancelled and again shortly before it starts, plus any change notice you choose to send. It is free on every plan, it is not a subscription to your schedule, and it does not touch the newsletter allowance. The Tickets panel in the event editor shows how many are waiting, which is a fair guide to whether a second tour would fill.
Through your own Stripe or PayPal account, an Invoice Ninja invoice, a payment link or cash on the day, or Payfast if you sell in rand, chosen per event. Event Schedule takes no platform fee on any of them. If a tour does not run, refund it from the Sales page: a Stripe or PayPal sale goes back through the provider, in full or in part, and a partial refund leaves the ticket valid. Every other method is marked as refunded instead, which records it without moving money, so you return that one yourself.
Free forever
The nights, the strands, the requests and every free place you keep cost nothing at all. Pay only when a tour starts carrying a price.
No credit card required
Related
Two-way sync with Google, Outlook and CalDAV.
Read moreSee which nights people are actually looking at.
Read moreGenerate the post for Friday without opening a design app.
Read moreEmail your followers about a release, within a monthly allowance counted per recipient.
Read moreWe'd like to use optional cookies for analytics and for marketing, including maps and videos from other sites. Nothing optional is set until you choose. The organizer of a schedule page you visit also sees visits to it, without your name. Learn more